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About us

Brief Insights on AI, clearly explained.

Most AI content falls into two camps

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The first:
Developers talking to developers. Dense technical breakdowns that assume you know what a "transformer architecture" is and why you should care. Useful if you're building models. Useless if you're trying to use them.
🚩
The second:
Hype merchants selling courses. "10X your productivity!" "Replace your entire team!" Bold claims, thin substance, and a $997 upsell waiting at the end.

Neither serves you.

You're smart. You're busy. You know AI matters. You just want someone to cut through the noise and tell you what's actually useful, what's actually happening, and what you can actually do about it.

That's why we exist.

What We Do

We make AI understandable and useful. No jargon. No hype. Just what matters.

Our goal is for you to leverage AI to grow your career. To stay ahead of your peers. To boost your competitive edge. Or just to save some time by automating mundane tasks at home.

How do we do this?

For now, in one medium, specifically:

Useful 5-minute guides delivered weekly. Practical instruction on how to use AI tools effectively. Step-by-step prompts and workflows. Tested techniques. The stuff that actually works, not the stuff that sounds impressive in a tweet.

What You Get

Subscribe, and you'll receive what we call "drops" every week or so — focused instruction delivered directly to your inbox.

Each drop is 1-3 pages. Specific. Actionable. Something you can use that day.

Think of it as practical AI instruction, delivered when it matters.

We are not a newsletter. We don't email you every Tuesday whether we have something to say or not. We email you when we have something worth your time.

What You Won't Get

❌
Marketing speak. We don't call things "game-changing" or "revolutionary."
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Fake urgency. There's no countdown timer here.
❌
Upsells every other sentence. We're building something useful, not squeezing you for revenue.
❌
Hype. We're skeptical by default. When something's overpromised, we'll tell you. When something actually works, we'll show you how to use it.

Who This Is For

👍
People who want to use AI effectively without becoming AI researchers.
👍
Professionals who are tired of content that either talks over their heads or insults their intelligence.
👍
Anyone who values their time enough to want the signal without the noise.

If that's you, you're in the right place.

The Promise

We'll respect your intelligence. We'll respect your time. We'll give you things you can actually use. Brief insights on AI, clearly explained.

That's it. That's the whole thing.

Stay ahead,

JC Armenta Helas Camus

JC Armenta Helas Camus - Stack Overflow | LinkedIn
I lead the Business Value Consulting and Professional Services functions at Stack… · Experience: Stack Overflow · Education: University of California, Berkeley, Haas School of Business · Location: New York · 500+ connections on LinkedIn. View JC Armenta Helas Camus’ profile on LinkedIn, a professional community of 1 billion members.
LinkedInJC Armenta Helas Camus